Behind the Business

How to Create a Content Calendar That Works

A content calendar can save you time, prevent you from being overwhelmed, and keep you on track to engage with your audience. However, you shouldn’t use the same content on every platform. Your LinkedIn audience shouldn’t be treated the same as your TikTok followers, and your Instagram posts shouldn’t be the same content you put in your newsletter.  Here, you’ll learn how to create a content...

How To Discipline Your Motivation

As we head into week 2 of this fresh new year, there’s a common conversation I’ve been a part of. The thread weaves from mastermind groups to friends with one familiar denominator – “How do you stay motivated?” Well, as soon as I wrote the title of this blog, I decided to go for a walk. Clearly, I didn’t have the motivation to write it just yet. But I did have the discipline to pick it...