5 Mistakes to Avoid When Preparing for a Branding Photoshoot
Imagine this—you’ve finally booked a branding photoshoot with a Collingwood photographer whose work you adore. You’re hyped, excited to wow clients with stunning visuals, and then… BAM! You pack your favourite outfit only to realize you can totally see your bra under the camera lights. Oops. Preparing for a branding photoshoot can feel overwhelming, like tackling a gazillion moving parts while...
Building a Brand: Lessons from 150+ Photoshoots
Have you ever wondered what goes into creating brand photos that don’t just look good but feel authentic? After over 150 photoshoots with entrepreneurs, dreamers, and doers, I’ve discovered that building a brand through captivating imagery is about so much more than the camera settings or a perfectly staged backdrop. It’s about the story, the energy, and the emotion you bring to the frame....
How to Create a Content Calendar That Works
A content calendar can save you time, prevent you from being overwhelmed, and keep you on track to engage with your audience. However, you shouldn’t use the same content on every platform. Your LinkedIn audience shouldn’t be treated the same as your TikTok followers, and your Instagram posts shouldn’t be the same content you put in your newsletter. Here, you’ll learn how to create a content...
How to Beat Writer’s Block
I consistently write 8-12 monthly blogs for clients, but I still suffer from writer’s block. Wait – how can this be? I stopped posting on social media, my personal writing blog, and my business blog in February. It’s May. What just happened? As a creator, I’m constantly producing. Lately, producing for others has left me with no gas in the tank to create for myself. I had a massive...
