If you’re preparing for a branding photoshoot, you’re likely asking yourself, “What should I wear?” Don’t worry, you’re not alone! As a passionate photographer who loves empowering entrepreneurs like you, I’m here to share my best wardrobe tips for a successful branding session. Your outfit choices can make a huge difference in the final images, so let’s dive in and explore how to look and feel your best in front of the camera.

What to Wear for a Successful Branding Session

Figuring out what to wear can be stressful and overwhelming. But I’m here to help! By following these recommendations, you’ll confidently navigate the process, resulting in stunning images that reflect your brand’s distinct identity and resonate with your audience.

Reflect Your Brand’s Personality

First and foremost, your wardrobe should reflect your brand’s personality and the message you want to convey. Before you even start choosing outfits, take some time to think about your brand’s essence, values, and target audience. Are you going for a sophisticated, professional look? Or perhaps something more creative and relaxed? Use your brand’s personality as a guide to select outfits that align with your brand’s story and make you feel confident.

When I had my first photoshoot with a photographer, I wore a ton of corporate outfits so I would look “professional.” I never wear them now; I just gave most of those blazers away in a clothing swap. Don’t dress for the vision of success you have in your head. Instead, dress for who you are and how your clients will typically see you on the day-to-day.

Coordinate Your Colors

Colour plays a crucial role in creating a cohesive and visually appealing branding session. Start by identifying your brand’s colour palette and use it as a reference when choosing your outfits. You don’t have to match your brand’s colours exactly, but incorporating them subtly into your wardrobe can make a significant impact.

If you tend to stay neutral, a lime green blazer will stick out like a sore thumb on your feed. This isn’t a bad thing – you just want to be mindful of how you use these images, what will look best, and where. That green blazer might be the star of the show on your About Page instead, or you may decide to ditch it altogether.

Keep in mind that certain colours can evoke specific emotions, so choose wisely. For example, blues and greens often convey a sense of calm and trust, while reds and oranges can evoke energy and passion. Choose colours that complement your skin tone and make you feel radiant.

Mix and Match Outfits

Variety is the spice of life, which also applies to your branding session wardrobe! Bring multiple outfit options to your photo shoot, including different colours, patterns, and styles. Just be sure that they all complement your brand or the purpose of your photo shoot.

Mixing and matching pieces can create unique looks and help you showcase different aspects of your brand’s personality.

Consider including both casual and formal options, as well as outfits that incorporate various textures and fabrics. This variety will give you more flexibility during the shoot, allowing you to change your look and vibe as needed.

It’s always recommended you have outfits with a 2-1 ratio – i.e. two looks can be made with one piece. That could be the same pair of pants with a t-shirt and blazer or neutral turtleneck. The options are endless!

Opt for Timeless Styles

While it’s essential to stay true to your personal style, it’s also a good idea to choose outfits that are timeless and classic. Trendy pieces can quickly change, making your branding photos look dated in the long run. Opting for timeless styles will ensure that your images have a longer shelf life and continue to represent your brand effectively over time.

Prioritize Comfort and Fit

Feeling comfortable and confident in your clothes is essential for a successful branding session. Choose outfits that fit you well and make you feel amazing. Avoid clothing that’s too tight or too loose, as this can be unflattering and distracting in photos. If you’re unsure about an outfit, try it on and move around in it. If you feel restricted or uncomfortable, it’s probably not the best choice for your photoshoot.

Accessorize Wisely

Accessories can elevate your outfit and add visual interest to your branding photos. However, it’s important not to overdo it. Choose accessories that complement your outfit and enhance your overall look without overpowering it. Delicate jewelry, statement earrings, or a stylish belt can add a touch of personality without being too distracting.

Remember, your branding photos are about showcasing you and your business, so let your accessories enhance your look rather than steal the spotlight.

Pay Attention to Details

The little details can make a big difference in the final images of your branding session. Take the time to ensure that your clothes are clean, pressed, and free of any lint or pet hair. Check for any missing buttons, loose threads, or other small imperfections that could detract from your overall appearance. By paying attention to these details, you’ll look polished and put-together in your photos.

Plan Ahead and Get Inspired

To ensure a smooth and stress-free photoshoot, plan your wardrobe well in advance. Take time to browse Pinterest, Instagram, or fashion blogs for inspiration, and create a mood board to help you visualize your desired looks. This planning phase will not only give you a better idea of the outfits you’d like to wear but also help you communicate your vision more effectively to your photographer.

Consult with Your Photographer

Last but not least, don’t be afraid to consult with your photographer about your wardrobe choices. As experts in capturing beautiful and authentic images, photographers can provide valuable insights and recommendations on what will look best in front of the camera. Share your mood board, discuss your outfit options, and ask for their professional opinion. Their guidance can be incredibly helpful in ensuring that your wardrobe choices enhance your brand’s visual story.

Choosing the perfect wardrobe for your branding session might seem daunting, but with a little preparation and thought, you’ll be ready to look and feel your best in front of the camera. Remember to stay true to your brand’s personality, prioritize comfort and fit, and pay attention to the little details. By following these tips, you’ll be well on your way to a successful and enjoyable branding session that truly captures the essence of you and your business. Here’s to looking fabulous and making a lasting impression with your stunning branding photos!

Ready to rock your next photoshoot? Contact me to pick a date.